7 house brands by supermarkets, online stores: Which offers the most bang for buck?

Cheaper than their brand name counterparts, house brand products now offer better quality and come in attractive packaging. PHOTO: EUNICE QUEK
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SINGAPORE - Once seen as inferior alternatives to brand names, house brands by supermarket chains and e-commerce retailers are now enjoying brisk sales - fuelled by price-conscious consumers during the pandemic and a rising cost of living.

Businesses have been quick to respond by bumping up their offerings - from food and household staples such as toilet rolls and rice, to clothing and electronics items.

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