A-Z inventions of Covid-19: Home-based businesses take off

XO sauce (above) from Umami Boy.
XO sauce (above) from Umami Boy. PHOTO: ST FILE
New: Gift this subscriber-only story to your friends and family

Limited-edition food boxes filled with Instagram-worthy pastries or doughnuts by home-based businesses have become coveted goods since the pandemic hit.

This is due to the appeal of small-batch production with quality ingredients; the thrill and bragging rights of snagging some highly sought-after treats; and the feel-good factor of supporting local businesses - especially those set up by people who lost their jobs in the pandemic.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Sunday Times on December 20, 2020, with the headline A-Z inventions of Covid-19: Home-based businesses take off. Subscribe