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Buldak’s spicy ramen from South Korea is riding TikTok fame to the top
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Over the past decade, Buldak has found its way again and again into the heart of the social media algorithm.
PHOTO: ADOBE STOCK
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UNITED STATES – A girl in San Antonio, Texas, is pulling pink tissue from a polka-dot bag when she begins to cry in disbelief. She has just opened the thing she wants most for her seventh birthday.
It is not a Labubu, Jellycat or even a Coach bag, but a package of instant ramen – specifically, the spicy carbonara-flavoured variety from South Korean brand Buldak.
