Female-friendly space for sexual well-being

(From left) Clinical sexologist Martha Lee, PinkLifestyle’s customer Fiona Tan and the label’s ambassador Elaine Seah with menstrual cups at the store. ST PHOTO: GAVIN FOO
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On the second floor of Isetan department store at Shaw House, one can order a cup of coffee from Kith Cafe, browse eco-friendly yoga equipment from Rumi Earth and shop for adult toys at sexual wellness boutique PinkLifestyle.

With sleek products, tasteful displays and a velvet pink couch for lounging, the boutique is feminine and welcoming - exactly the look the online platform was going for when it opened the shop last year.

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A version of this article appeared in the print edition of The Sunday Times on May 16, 2021, with the headline Female-friendly space for sexual well-being. Subscribe