SAN FRANCISCO – Social media company X lifted the ban on searches for Taylor Swift on Jan 29 evening, after blocking users from searching for her following the spread of fake, sexually explicit images of the pop singer on the social media site last week.

The search has been reactivated and the platform “will continue to be vigilant for any attempt to spread this content and will remove it if we find it”, Mr Joe Benarroch, head of business operations at X, said in a statement on Jan 29.

Searches for Swift’s name on Jan 28 afternoon on X, formerly known as Twitter, yielded the error message, “Something went wrong. Try reloading.”

X had called the measure a temporary action done with “abundance of caution”.

One image of Swift, who was named Time Magazine’s “Person of the Year” in 2023, shared on X was viewed 47 million times before the account was suspended, according to a New York Times report.

The ban on searches came after The White House weighed in on Jan 26, calling the fake images “alarming” and highlighting that social media companies have a responsibility to prevent the spread of such misinformation.

Since billionaire Elon Musk acquired Twitter in 2022, he has faced criticism for his own controversial posts, prompting many advertisers on the platform to pull back spending out of fear of being associated with harmful content. REUTERS