‘Uno reversed this’: Astronomer hires Chris Martin’s ex Gwyneth Paltrow as ‘temporary spokesperson’
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Coldplay frontman Chris Martin and Gwyneth Paltrow were married from 2003 to 2016.
PHOTOS: AFP, SCREENGRAB FROM ASTRONOMER_IO/INSTAGRAM
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Hit a spot of Trouble after your chief executive and human resource chief are caught canoodling at a concert?
Don’t Panic. Hire the ex-wife of the band’s lead singer for some tongue-in-cheek good public relations.
US tech company Astronomer debuted American actress-entrepreneur Gwyneth Paltrow as its temporary spokesperson in a video on Instagram on July 25.
In the video, she promises to answer some of the common questions among many the company has received since its now-former CEO Andy Byron and also-former HR chief Kristin Cabot were caught in an embrace on a giant screen during a recent Coldplay concert
Both are married, but not to each other. Paltrow was married to the British rock group’s frontman Chris Martin from 2003 to 2016.
Whether she said “I will try to fix you” to the Astronomer executives before signing up, we would never know.
If you are expecting the company to spill the tea on what has happened within it since “Coldplaygate” happened, hold your Great Expectations.
In the video, Paltrow, 52, intentionally cut off questions, only to humorously redirect them instead.
To the question, “OMG! What the actual...”, she said: “Yes, Astronomer is the best place to run Apache Airflow.
“We’ve been thrilled so many people have a newfound interest in data workflow automation,” she added.
In response to another question which asked, “How is your social media team holding...”, she said to attend an Astronomer conference in September.
In her concluding statements, Paltrow, who won a Best Actress Oscar for her role in Shakespeare In Love (1998), said: “We will now be returning to doing what we do best, delivering game-changing results for our customers.”
Call it Magic or a stroke of creative genius, but the move generated positive comments from netizens, which was likely the endgame Astronomer had envisioned.
The video has amassed more than 52,000 “likes” and over 75,000 shares on Instagram so far.
One netizen said on Instagram: “They just Uno reversed this one on us.”
Another commented: “Can’t think of a more perfect campaign or PR move than this.”
Paltrow’s appearance comes after Mr Byron and Ms Cabot were seen on the jumbotron during a Coldplay concert in Foxborough, Massachusetts, on July 16.
When the couple realised they were on camera, Mr Byron immediately ducked out of view, while Ms Cabot turned her back to the camera.
Seeing their reactions, Martin then remarked: “Either they’re having an affair or they’re just very shy.”
The video then went viral online, with netizens identifying the duo, who later resigned separately
