The Odyssey popcorn buckets help fuel a $129 million market
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Nicole Sperling
- Collectible popcorn buckets tied to major movies have become a lucrative market, generating over US$100 million in revenue and boosting theatre merchandise sales significantly.
- Snap Creative and two other firms design detailed buckets like replicas of movie props, collaborating closely with filmmakers to create limited-edition, highly sought-after items.
- The trend is driven by Gen Z's interest in unique, meme-worthy experiences; however, some buckets fail to sell, causing inventory challenges for theatres.
AI generated
UNITED STATES – First, Bill Howard surrendered his cellphone. Then he signed the non-disclosure agreement.
He sat for an hour and a half that day on the Universal Pictures studio lot with a single paper copy of a script for an upcoming movie. He pored over it, alone, scribbling in the one notepad he was permitted, thinking about his craft. How would he bring his unique set of skills to bear on this particular project and help to make it a blockbuster?
