Actor Terence Cao turns live-streamer to sell seafood and luxury goods

Terence Cao's business started as a pandemic-era side hustle. PHOTOS: SIBAY SHIOK/FACEBOOK, LOVELOTSLIVE
Gift this subscriber-only story to your friends and family

SINGAPORE - From grouper to Givenchy, prawns to Prada and clams to Coach, Terence Cao is covering the spectrum when it comes to his weekly live-stream selling on Facebook.

Strange bedfellows perhaps, but he believes it is a winning formula that serves both the broad and niche markets, straddling both necessity and luxury.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.