Bedding company’s ‘Swift Home’ trademark abandoned after Taylor Swift opposition
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The filing by Taylor Swift's company said she owns federal trademarks covering the use of her name on bed linens, clothing and other products.
PHOTO: REUTERS
NEW YORK – A bedding company that applied for a federal “Swift Home” trademark has abandoned its application following pressure from American pop star Taylor Swift, an attorney for the company told Reuters on Feb 13.
Swift’s company TAS Rights Management told the United States Patent and Trademark Office (USPTO) in a filing on Feb 11 the cursive “Swift” in Cathay Home’s proposed logo closely resembles the singer’s trademarked signature and would likely mislead consumers into thinking she endorsed Cathay’s products.
The filing added that she owns federal trademarks covering the use of her name on bed linen, clothing and other products.
“Our client has not used the disputed mark in commerce,” Cathay’s attorney Ting Geng said on Feb 13. “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business.”
Ms Geng also said Cathay previously signed a co-existence agreement with Swift for another “Swift Home” trademark that was not at issue in the singer’s opposition.
Cathay’s abandonment of its new application was not immediately reflected in the USPTO’s records. Attorneys and a spokesperson for Swift did not immediately respond to a request for comment.
Cathay’s website says it sells its products through Bed Bath & Beyond, Target, Nordstrom and other retailers. It applied in 2025 to register a federal “Swift Home” trademark covering bedding items including pillows, mattresses and sheets.
Swift, 36, is a 14-time Grammy Award winner whose The Eras Tour in 2023 and 2024 is the highest-grossing concert tour of all time. REUTERS
