Singer Madonna carries handbag from viral Singapore fashion brand Aupen’s first couture line
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Madonna poses with the debut handbag of Aupen's Haute Maroquinerie line.
PHOTO: MADONNA/INSTAGRAM
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Madonna has joined the ranks of international pop stars and actresses who have been seen carrying an Aupen handbag.
The 66-year-old American singer took to her Instagram Story on June 13 to brandish her couture arm candy from the viral fashion brand founded by Singaporean Nicholas Tan
She was reportedly in New York and wore a blue polka-dot blouse and denim jeans, complete with Aupen’s one-of-a-kind Haute Maroquinerie bag on her right arm.
This first creation of the label’s private couture programme was conceived in partnership with French luxury conglomerate LVMH’s artisanal arm Metiers d’Art
Aupen said in a press statement: “Composed through a fragmented, asymmetric technique, the piece embraces imperfection, rupture and reinvention – echoing Madonna’s legacy of transformation and Aupen’s design philosophy rooted in tension and individuality.”
The Haute Maroquinerie programme is invitation-only.
The statement added: “It will invite clients into a deeply personal, couture-level design process – one that reimagines the handbag as a sculptural, intimate object. In close dialogue with Aupen’s design team, clients will explore rare materials, shapes and colours that push beyond conventional customisation.”
Aupen was founded in Singapore in November 2022. While maintaining its local roots, the bags are designed in Paris. They are available exclusively on aupen.com and new styles are occasionally previewed on Instagram (@aupenofficial).
The official social media account boasts pictures of a slew of celebrities carrying Aupen handbags, including British actress Florence Pugh, American actress Jenna Ortega and Indian actress Priyanka Chopra.
It was American superstar Taylor Swift who catapulted the brand into the limelight. The singer was spotted with Aupen’s Nirvana Mini Fearless bag in Noir during her night out with her boyfriend, American professional footballer Travis Kelce, in New York City in October 2023.
