SEOUL – K-pop boy band NCT 127 are launching a virtual concert in collaboration with Roblox, their management agency SM Entertainment announced on Wednesday.

The NCT 127 Concert Experience will be the first K-pop concert held inside the metaverse space.

From Jan 28 to 30, the concert will take place every hour from 9am to 4pm South Korean time (8am to 3pm Singapore time), allowing fans from around the world to view the virtual concert from anywhere at any time.

It will not be the actual bandmates performing, however. NCT 127’s nine members will be represented by 3D avatars which will perform the act’s songs, including hits 2 Baddies, Sticker and Kick It, according to SM Entertainment.

Roblox is one of the world’s biggest metaverse game platforms, developed by American company Roblox Corporation.

The company’s metrics showed it had 61.5 million daily active users in December 2022, up 18 per cent on-year. In the same month, the game was the third most played in South Korea, according to Mobile Index data.

SM Entertainment said the event is expected to be the biggest metaverse concert.

Fans will also be able to enjoy new experiences related to NCT 127 inside Roblox ahead of the concert, from exclusive concert-themed items to treasure hunting and obstacle games.

The band are set to release Ay-Yo – The 4th Album Repackage on Jan 30. THE KOREA HERALD/ASIA NEWS NETWORK