My Perfect Weekend with Hegen entrepreneur Yvon Bock
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Hegen chief executive Yvon Bock (fifth from left) and her family celebrating Mother's Day in May, which also coincided with her son Lucas' birthday.
PHOTO: COURTESY OF YVON BOCK
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Who: Ms Yvon Bock is the chief executive of home-grown baby product company Hegen. The 46-year-old entrepreneur, known for having flaming red tresses, has four children – Russell, 21, Brandon, 19, Lucas, 17, and Kimberly, 15 – with husband Leon Bock, 48, Hegen’s chief operating officer.
Ms Bock founded Hegen in 2015 to enhance the breastfeeding experience for mothers. The brand is available in 26 markets around the world.
A strong advocate for breastfeeding, having breastfed her children for a decade, Ms Bock wants to pay it forward through various corporate social responsibility initiatives.
One such campaign is the Gift-A-Pump initiative, a programme dedicated to making it easier for educators to continue their breastfeeding journey. Till Sept 30, Hegen will be giving away 1,000 units of its best-selling breast pumps to Ministry of Education and Early Childhood Development Agency educators who are pregnant or returning to work while breastfeeding.
“As a mother of four and a businesswoman, my weekdays are often a whirlwind, so I cherish the weekends as sacred time to reconnect with the people who matter most.
My weekends start on Friday evening, which I fondly call ‘Friends Night’. After a busy week, there is nothing like unwinding with close friends.
Sometimes, we gather at home for karaoke or a simple meal. Other times, we explore Singapore’s hawker centres, indulging in our favourite local dishes.
It is a time to let our hair down, laugh and just be ourselves – no business suits, no formalities. These evenings ground me, reminding me of the importance of community and shared joy.
Ms Yvon Bock (left) and her husband Leon (third from left) with their children (clockwise from second left) Lucas, Russell, Brandon and Kimberly.
PHOTO: COURTESY OF YVON BOCK
I consciously take off the ‘boss’ hat on the weekends and take on the role of a wife, with Leon leading the family.
Saturday is reserved for couple time and family routines. Leon has a tradition of visiting Ghim Moh Road Market & Food Centre early in the morning. He knows the hawkers by name and takes home a spread of our favourites – bak chor mee, carrot cake (both white and dark), vegetarian bee hoon and, my comfort food, tau huay.
This act of service is his love language and waking up to a table full of delicious food always fills our home with warmth.
Saturday afternoons often turn into couple adventures – going to the movies, shopping or just hanging out at the pool. Recently, we have picked up bowling as a family and it has become a new favourite, especially with my father-in-law coaching us. These moments, simple as they are, mean the world to me.
One of Ms Yvon Bock's favourite family weekend activities is bowling.
PHOTO: COURTESY OF YVON BOCK
Our Sunday family dinner is the heart of my perfect weekend.
Every week, up to 15 of us – my parents, in-laws, siblings, our children and their partners – gather around a big round table at our place.
The round table symbolises equality and tradition, elders are seated first and the children serve. I want my children to grow up learning respect and filial piety.
Sundays at the Bock household is a big family dinner that include Yvon's parents and siblings, her in-laws, her children and their partners.
PHOTO: COURTESY OF YVON BOCK
Mother’s Day in 2025 fell on May 11, and it was especially significant because it coincided with Lucas’ birthday. It also served as a pre-farewell dinner for Russell before he left for Sydney to pursue his degree in business and finance.
The children, with help from Leon, surprised the three mothers in the family with big bouquets and made us mothers feel pampered and special.
During dinners, we have a ‘disconnect-to-connect’ rule. Phones are put aside so that we can be truly present with one another.
My perfect weekend is not about grand gestures. It is about being intentional, present and grateful for the bubbling, bustling joy of family life. These are the moments I hold most dear and the legacy I hope to pass on.”
