Kardashians move to Disney, launching streaming content in 2021

The Kardashians will launch new content in 2021 on the entertainment giant's Hulu and Star streaming subsidiaries. PHOTO: AFP

NEW YORK (AFP) - Reality television's royal family, the Kardashians, have inked a deal with Disney and will launch new content in 2021 on the entertainment giant's Hulu and Star streaming subsidiaries, the platforms said on Thursday (Dec 10).

Disney did not release details about the project, which family matriarch Kris Jenner said in a tweet was a "multi-year partnership."

Content created by the Kardashians will be available in the United States on Hulu, and in markets abroad will stream on Star, Disney's new subscription video service which will launch in February.

It is a strategic shift for the Kardashians, who recently left cable television - which is declining in the United States - for a new home on a streaming platform, as the medium becomes increasingly popular.

Keeping Up With The Kardashians (2007 to present), the programme which rocketed the family to fame, has been broadcast on cable channel E!, part of NBCUniversal.

In September, the family announced that the programme would end in early 2021 after 20 seasons, almost 14 years after its debut.

A minor celebrity when the show launched, Kim Kardashian has become a global star thanks to the programme, on which she built an empire with the help of her mother.

The reality show follows the Kardashians in their daily lives as they navigate family dramas, including falling-outs between sisters Kim, Kourtney, Khloe, Kendall and Kylie.

By building successful cosmetics companies off their TV fame, Kim's fortune is now estimated by Forbes magazine at US$780 million (S$1.04 billion) while Kylie is estimated to be worth US$700 million.

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