Jeanette Aw's new patisserie may not sell her coveted brownies

Actress Jeanette Aw's store will offer a revolving menu of cakes, pastries and desserts.
Actress Jeanette Aw's store will offer a revolving menu of cakes, pastries and desserts. PHOTO: JEANETTEAW/INSTAGRAM

Singapore actress Jeanette Aw is taking her home-based baking business to a brick-and-mortar store, which will open some time in the next two months.

The 41-year-old star, who completed a patisserie course at Le Cordon Bleu Tokyo in 2019, had been selling her Instagram-famous What The Fudge (WTF) brownies online during the circuit breaker last year.

They were so wildly popular that other home-based bakers felt threatened by her and it has taken her close to six months to clear her waiting list of almost 1,000 orders.

So it is understandable that she now wants to move on to something else in her new shop.

"I would like to constantly change the menu, so there will always be something new to look forward to," she told website 8 Days last week.

"I won't be able to tell you right now what I will be offering, it's more about what inspires me then. I'd like to keep it exciting for the customers as well as myself."

As for her coveted brownies, she said: "I'm not sure when I will bring it back, but it's about time I moved on to new recipes."

While she is not revealing the location of the shop yet as it is still undergoing renovations, it will have a solely takeaway concept, with online orders and reservations.

She said she will offer a revolving menu of cakes, pastries and desserts, such as her popular pineapple financier, and she will be doing the baking personally while she builds up a team.

She told Lianhe Zaobao last Saturday that she had outgrown her home kitchen. "I've had enough of large-scale baking at home. A home should be a place of rest, but when the ingredients are stacked all over the place, it looks like a warehouse and I don't like it."

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A version of this article appeared in the print edition of The Straits Times on March 01, 2021, with the headline Jeanette Aw's new patisserie may not sell her coveted brownies. Subscribe