In the protein era, even He-Man is hawking supplements

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Fans at the protein promo at the Masters Of The Universe movie premiere in Toronto, Canada on June 1, 2026.

Fans at the protein promo at the Masters Of The Universe movie premiere in Toronto, Canada on June 1.

PHOTO: BRENDAN GEORGE KO/NYTIMES

Gregory Schmidt

NEW YORK – In the movie Masters Of The Universe (2026), He-Man is a warrior with bulging muscles. But it turns out that the source of his strength, the power of Grayskull, is not available to the middle-age audience watching the film in a fit of nostalgia.

Cue the protein.

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