Hollywood struggles for fans in China's growing film market

With new Covid-19 cases down to a handful a day, Chinese moviegoers are flocking back to cinemas.
With new Covid-19 cases down to a handful a day, Chinese moviegoers are flocking back to cinemas.PHOTO: NYTIMES

HONG KONG (BLOOMBERG) - With China's box office takings expected to return to near pre-pandemic highs in 2021, the world's largest movie market is becoming more attractive - and more tricky - for Hollywood studios.

Ticket sales from movie theatres in China, which has largely contained the coronavirus, may jump to 60 billion yuan (S$12 billion) this year, according to Mr Rance Pow, founder of consultancy Artisan Gateway, closing in on 2019's record haul of 64 billion yuan.

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