Happy Meals featuring BTS-inspired toys to launch at McDonald’s worldwide, including Singapore

McDonald’s is bringing back a dose of K-pop magic in September as it teams up once again with BTS, this time through their animated alter egos, TinyTan.

Starting Sept 3, customers in the United States will be able to collect these in their Happy Meals, the fast-food giant announced on Aug 19.

The promotion will be rolled out in over 60 territories, including Singapore, though no launch date has been announced. When contacted by The Straits Times, McDonald’s Singapore said: “Stay tuned to our socials at @mcdsg… Exciting details will be shared soon.”

TinyTan characters are animated versions of the seven members of BTS, the wildly popular South Korean boy band behind global hits such as Dynamite (2020) and Butter (2022).

Since their debut in 2013, BTS – comprising Jin, Suga, J-Hope, RM, Jimin, V and Jungkook – have become one of the biggest musical acts in the world, with a fan base spanning continents and a presence on global charts such as the Billboard Hot 100.

This marks the first time that McDonald’s will include two different sets of toys in its Happy Meals for the same promotional campaign.

The Throwback Edition, available from Sept 3, features each TinyTan figure dressed in outfits from the group’s previous McDonald’s collaboration in 2021, when the popular BTS Meal – comprising chicken nuggets, fries, a drink and limited-edition sweet chilli and cajun sauces – was launched worldwide.

A second wave of toys, known as the Encore Edition, will roll out from Sept 23. These figurines will sport fresh outfits paying tribute to the group’s “second legendary collab” with the Golden Arches.

Interactive features such as the TinyTan Power Up game will be available on HappyMeal.com, accessible via a QR code on each Happy Meal box.

McDonald’s called the launch a “rhythmic collab” that brings together music, dance and the brand’s signature World Famous Fries.