Disney and TikTok strike short-form video-sharing deal
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TikTok will offer creators access to assets from hundreds of Disney films and series.
PHOTO: REUTERS
LOS ANGELES – The Walt Disney Company and TikTok announced on Aug 5 a deal to let TikTok creators use characters and scenes from Disney movies and TV shows in short-form videos.
It is the first pact of its kind between the popular social media app and a traditional media firm.
Under the agreement, a curated selection of videos will stream on TikTok and also on the Disney+ streaming service, the companies said in a statement.
Videos will appear on Disney+ under a “Verts” tab designed to capture younger audiences who devour vertical video on mobile phones. It is the first time that TikTok videos will be shown on another platform.
TikTok will offer creators access to assets from hundreds of Disney films and series from brands, including Pixar, Marvel, Star Wars and FX, the companies said.
A pilot programme will start in the United States in the coming months, with plans to bring it to other markets, they added.
The financial terms of the deal were not disclosed.
Disney+ and other streaming services are starting to embrace vertical video, a format that is growing rapidly in the US. Peacock, owned by Comcast, and Paramount+ have started to offer vertical series, and Netflix features Clips – short TikTok-style videos.
In addition to providing new content for Disney+, the deal with TikTok could help the company attract additional viewers to the streaming service.
According to TikTok data, the platform’s users shared an average of 6.5 million film- and TV-related posts each day in 2025.
Nearly half of viewers in a survey said they watched a movie or TV show after discovering related content on TikTok.
“The best storytellers are fans first,” said Asad Ayaz, Disney’s chief marketing and brand officer. “This collaboration creates a new bridge between the stories we tell and the creativity they inspire.” REUTERS
