A print magazine for teens? In this economy?
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Sara Moonves, the editor in chief of W magazine and W Media’s chief executive, in her office in Lower Manhattan, on Aug 28.
PHOTO: SAM HELLMANN/NYTIMES
Callie Holtermann and Jessica Testa
- WYouth is a new print teen magazine aiming to revive the teen magazine culture in 2026 amid digital fatigue.
- It combines nostalgic teen magazine elements with luxury fashion, art, and relatable content, targeting a broad teen audience without a strict age limit.
- Despite challenges in the teen magazine market, the new title has attracted major advertisers and aims to complement digital content, marking a fresh investment in teen print media.
AI generated
NEW YORK – In 2025, Sara Moonves, the editor-in-chief of W magazine, got a text message from Sofia Coppola, a director whose films draw from girlhood ennui the way Claude Monet drew from ponds.
“Would you ever want to talk about doing a teen W?” Coppola asked.