Best Black Friday sales in Singapore to shop now: Lazada, Shopee and more

This year, Black Friday falls on Nov 28 and the Black Friday deals are already starting to roll in. Some retailers like Amazon are starting their sales ahead of the actual day and offering great discounts.

The upcoming Black Friday sales is your opportunity to complete your

Christmas shopping

list or snap up big savings. If you didn’t get everything you wanted during the 11.11 sale, here is your last chance to do so in the last major sales of the year.

We’ve looked through hundreds of retailers and compiled a list of where to find the best Black Friday deals.

In this article:

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Does Singapore have Black Friday sales?

Yes, there are usually Black Friday sales in Singapore with many retailers offering online and in-store deals. Similarly, e-commerce platforms such as Lazada and Shopee do hold Black Friday sales too.

But it’s worth noting that the dates for the

11.11 sales

and Black Friday sales are very close to each other. Some retailers have already begun offering Black Friday deals, others have chosen to extend their 11.11 sales to offer mid-month discounts.

Regardless of what retailers have decided, you’ll likely find great deals from now till Cyber Monday on Dec 1 2025.

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Black Friday sales 2025: General online retailers

Amazon Black Friday sale

When: Nov 20 to Dec 1 2025

The highly anticipated Amazon Black Friday sale is here and will take place over 12 days. Expect big discounts of up to 50 per cent and beyond on thousands of products in tech, electronics, home, kitchen, toys and more. 

During the sale, receive an extra $15 promo credit for every $220 spent on an

Amazon eGift card

. Don’t forget to collect your

Amazon shopping vouchers

and

flash vouchers

for more savings.

To help you get the best Amazon deals, we’ve put together an article covering

Amazon Singapore’s Black Friday sale

and teased out select deals like best Amazon Black Friday deals under $20.

But you can take a look at some of the Amazon Black Friday 2025 sale highlights here:

Shop the Amazon Black Friday sale

Lazada Black Friday sale

When: (8pm) Nov 27 to Dec 1 2025

Lazada has only announced the dates of their Black Friday Cyber Monday sale and not much other details.

As we wait for more information on the Lazada Black Friday sale, shop their Pay Day sale. From now till Nov 27, get up to 80 per cent off brands on LazMall.

Shop the Lazada Pay Day sale

Shopee Black Friday sale

When: (8pm) Nov 24 to Dec 1 2025

While discounts are likely not as large as the 11.11 sales, Shopee still promises huge markdowns across for their Black Friday Cyber Monday sales. Collect 25 per cent off vouchers and enjoy next-day delivery when you shop the sale.

In the lead up to their main sale, Shopee has already begun dropping Black Friday deals. From Nov 20-21, clothes and fashion items go on sale. Get up 70 per cent off storewide and collect 15 per cent off brand vouchers from participating stores. From Nov 22-24, prices will be slashed for beauty items. 

Shop the Shopee Black Friday sale

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Black Friday sales 2025: Tech and electronics

Samsung: From now until (11.59pm) Dec 1, expect Black Friday flash sales on the Samsung website. To get even greater savings on TVs, soundbars and other electronic appliances, head over to

Shopee Mall

and collect store vouchers of up to $2,000 off.

Sennheiser: During the Amazon Black Friday sale, expect discounts of up to 40 per cent off headphones and earbuds.

Shop sale

Lenovo: The Lenovo Black Friday sale is now on. Enjoy up to 50 per cent off PCs and accessories, 8 per cent off rewards, $1 monitors and accessories deals and more.

Shop sale

 

LG: Get up to 30 per cent off products such as TVs, monitors, PCs and more, with additional vouchers up to $300 off during the LG Black Friday sale.

Shop sale

Gain City: Get up to 10 per cent off for online exclusive Black Friday deals on the Gain City website. But you can also stack store and platform vouchers to save more when you shop at the

LazMall Store

and

Shopee Mall

.

Dyson: Get up to 40 per cent off vacuums, hair dryers and more on

Amazon

during the Amazon Black Friday sale. Alternatively, collect up to $300 off store vouchers (with minimum spend) at the

LazMall Store

and

Shopee Mall

.

Robinsons: From now until Nov 30, get up to 83 per cent off

selected IT gadgets

such as monitors, chargers and more.

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Black Friday sales 2025: Home and bedding

Castlery: Spruce up your home with up to $600 off sitewide (with minimum spend), plus 35 per cent off clearance and get an extra $50 off $1,000 minimum spend if you’re a new subscriber.

Shop sale

 

Horgen: While they currently have no ongoing Black Friday sale, pillowcases and pillows at up to 73 per cent off at the

LazMall Store

or

Shopee Mall

.

Origin Mattress: Invest in your sleep health and get a new mattress. At the Origin Mattress Black Friday sales, enjoy up to 40 per cent off award-winning mattresses and other bedding essentials and get an extra $50 off mattresses and bed frames.

Shop sale

OSIM: From now till Dec 1, get members-only special offers on massage chairs and accessories at the OSIM website. You can also find offers of up to 56 per cent off their entire range of products at the

LazMall Store

.

Robinsons: Get up to $50 off (with minimum spend) at the Robinsons Black Friday Early Access sale for

selected curated items

. Enjoy deals such as get $100 off (with minimum spend) and a free premium bolster worth $79 when you shop bedding and linens from their

Robinsons hotel and heritage collections

.

Tempur: On the Tempur website, there is an ongoing deal for buy 1 get 10 per cent off, buy 2 get 25 per cent off. Alternatively, collect vouchers and get up to 10 per cent off on

Shopee Mall

or browse more deals at the

LazMall Store

.

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Black Friday sales 2025: Travel and experiences

KKDay: Save up to 80 per cent off tours, rides and more on your next Taiwan, Japan or Korea trip. Collect sitewide coupon drops for even more discounts.

Shop sale

Robinsons: Until Nov 23, get up to $30 off (with minimum spend) on

travel essentials

. 

Booking.com: Book a last-minute holiday and save up to 40 per cent on your hotel with Booking.com Black Friday deals. There are offers such as 15 per cent off select flights, up to 20 per cent off attractions and more.

Shop sale

 

Expedia: From now till Dec 2, enjoy Black Friday hotel deals of up to 50 off or more when you book with Expedia. Just travel by Dec 30 2026.

Shop sale

 

Agoda: From now till Dec 4, save on hotel bookings in Vietnam, Thailand, Korea and more. At a glance, the site had offers of up to 70 per cent off.

Shop sale

Fever: No end-of-year holiday planned? Enjoy up to 50 per cent off 5,000 different exhibitions, experiences and events, like the Candlelight concerts, from Nov 21 to Dec 1.

Shop sale

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Black Friday sales 2025: Health, beauty and wellness

Nike: Get an extra 30 per cent off with minimum three items and an extra 20 per cent off with minimum two items on already discounted shoes and styles on the Nike website.

Shop sale

Adidas: Adidas has not put out any Black Friday sale deals but you can score sneakers and other apparel at up to 50 per cent off on their website.

Shop sale

Decathlon: Enjoy up to 70 per cent off, up to 50 per cent off electronics and an additional $15 off on Decathlon products from Nov 25 to 1 Dec.

Shop sale

Watsons: Watsons’ Merry Glam-mas sale is taking place from now till Dec 10. Buy 3 or more items for 33 per cent off on the

Watsons website

or get up to 25 per cent off selected supplements, healthcare and skincare products at the

Watsons store via Amazon Fresh

.

iHerb: From now till Nov 27, get 20 per cent off on supplements with the code NOV25SUPP. There are also sale offers of up to 65 per cent of supplements and other health products available.

Shop sale

Sephora: Enjoy up to 50 per cent off selected items, their online sales start from (10pm) Nov 25 while the in-store sales begin on Nov 26. The  Sephora Black Friday will go on till Dec 1.

Shop sale

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Black Friday sales 2025: Fashion

Calvin Klein: During their ongoing sale, get up to 40 per cent off and also save an extra 20 per cent off when you buy five pieces.

Shop sale

Crocs: Save up to 60 per cent and get deals such as buy five for $10 and buy four get two free for

Jibbitz charms

.

Shop sale

Uniqlo: From Nov 21-27, Uniqlo is holding their bi-annual Thank You Festival with limited offers on their bestselling LifeWear items, special edition gifts and more.

Shop now

Vivaia: Known for their stylish, comfortable shoes, Vivaia is offering Black Friday deals of up to 30 per cent off when you buy four pairs from now until Nov 29.

Shop sale

Jewellery and luxury fashion

Ana Luisa: Enjoy up to 30 per cent off almost everything.

Shop sale

Monica Vinader: Shop up to 50 per cent off in the daily flash sale, and get 30 per cent off almost everything else online and in stores.

Shop sale

Swarovski: Spoil your loved ones with Christmas gifts from Swarovski. Enjoy up to 40 per cent off selected jewellery, watches and accessories, buy two or more and get an extra 10 per cent off.

Shop sale

Net-a-Porter: While technically not a Black Friday sale, we saw deals of up to 80 per cent off. If you have not already bought your holiday party outfit or bought yourself a Christmas gift, take the chance to do so.

Shop sale

 

FARFETCH: During the FARFETCH Black Friday sale, get an extra 20 per cent off discounted womenswear, menswear and kidswear.

Shop sale

The Outnet: Get deals of up to 90 per cent off on dresses, skirts and more from luxury brands.

Shop sale

All prices and deals are correct at time of publication

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More FAQs: Black Friday sales in Singapore

Are 11.11 and Black Friday the same?

No, the 11.11 sales and Black Friday sales are not the same, but the dates for the sales tend to overlap.

When exactly is the Black Friday sale?

The exact dates of the Black Friday sale will depend on the individual retailer.

Black Friday falls on Nov 28 2025; you can expect sales on the actual day itself and the days leading up to Black Friday.

Is it better to buy on Black Friday or Cyber Monday?

You can already begin your Black Friday shopping on sites that are offering discounts. Usually, the best deals can be found on Black Friday but there are steep discounts and flash sales offered on Cyber Monday too. 

What is the biggest sale day of the year in Singapore?

Some of the largest sales of the year are the Black Friday sales and 11.11 sales in Singapore. 

Discounts can be found all month long in November, starting from the pre-sale deals offered in the lead up to the 11.11 sales to the Black Friday sales and Cyber Monday deals.

For more Black Friday sale deals, check out: