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A tale of two bookstores: Going online to reach new readers
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Wormhole's founders Charmaine He (left) and Seet Siew Ling met when they were studying business marketing at the Singapore Institute of Management.
PHOTO: WORMHOLE
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SINGAPORE - Who says online bookshops cannot have that human touch?
Wormhole, a Web bookstore founded in October, accompanies every order with a personal note, recommends books on Instagram, and plans to run quiz nights, a book club and other physical pop-up events.
