Are memes good or bad?

Positive memes generally outnumber negative ones, but positive ones often do not achieve the same level of virality. PHOTO: NERDY SPACE/FACEBOOK
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SINGAPORE - Log onto social media and a cheeky meme is likely to greet you within seconds.

It might be a provocative, often ironic headline framing a breaking news item. Or a Hollywood movie clip, subtitles included, commenting on something as banal as the weather. Or a satirical cartoon lampooning a public figure, policy or general human inaptitude.

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