Amazon Black Friday sale in Singapore: Best deals in kitchen, home, toys and more

When the

11.11 sales

wrap up, it’s a signal that the much anticipated

Amazon Black Friday sale

in Singapore is almost here. In 2025, the Amazon Black Friday sale will unfold over 12 days, from Nov 20 to Dec 1.

This extended shopping period is the best opportunity for shoppers to complete their Christmas shopping and grab a bargain on toys, electronics,

home and kitchen appliances

and more.

For Amazon Prime members, the deals get even sweeter with free shipping. If you’re not a member yet, you can

sign up for a 30-day free trial

.

In this article:

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What to expect during the ​​Amazon Black Friday 2025 sale in Singapore

During the Amazon Black Friday sale, you can expect up to 50 per cent off deals on thousands of products from top brands such as Dyson, Miele, Sennheiser, LEGO and Hasbro. Read on to view the Amazon Black Friday deals by categories.

If you can’t decide on what to purchase, you can stock up on 

Amazon eGift cards

 instead. During the Amazon Black Friday sale period, receive an extra $15 promo credit for every $220 spent on a gift card.

For greater savings, do redeem

Amazon shopping vouchers, brand vouchers and offers

and

flash vouchers

of up to $65 off (with minimum spend).

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Amazon Black Friday sale 2025: Best deals under $20

On a budget? Here are some pocket-friendly steals to add to cart now.

Amazon Black Friday sale 2025: Best kitchen deals

The home and kitchen section has some of the best discounts, with offers seen stretching to 50 per cent off household appliances, kitchen gadgets and cookware.

Braun: Get up to 35 per cent off kitchen appliances such as hand blenders, coffee makers, electric choppers and more.

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Tefal: In the upcoming Amazon Black Friday sale, get up to 50 per cent off rice cookers, blenders, steam irons and more.

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De’Longhi: Coffee machines will go for up to 35 per cent off during the Amazon Black Friday sale.

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Kenwood: Shop food processors, stand mixers, hand mixers and more at up to 35 per cent off.

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Miele: Get up to 30 per cent off vacuum cleaners, coffee machines and other household appliances.

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Nutribullet: Look out for up to 35 per cent off blenders.

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SharkNinja: Get up to 40 per cent off kitchen and household appliances.

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Amazon Black Friday sale 2025: Best dining deals

Take the opportunity to get new diningware or a cutlery set.

WMF: With discounts of up to 50 per cent off, take the chance to replace your cutlery sets, pots and pans with stainless steel ones.

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Amazon Black Friday sale 2025: Best sleep essentials deals

Invest in your sleep health by getting new sheets, pillows and other essentials for a better sleeping environment.

Amazon Black Friday sale 2025: Best baby deals

Save on diapers, baby toys and more essentials.

Amazon Black Friday sale 2025: Best travel tech and gear deals

Travelling in December? Invest in travel tech or stock up on other travel necessities before you fly.

Lencent: Buy chargers and travel adaptors when they are up to 40 per cent off at Lencent.

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Nintendo: Up to $100 off

Nintendo Switch 2 consoles

.

Sennheiser: Upgrade your audiotech when there are discounts of up to 40 per cent off headphones and earbuds.

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Spigen: Get up to 45 per cent off on phone cases and screen protectors.

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UGREEN: During the Amazon Black Friday sale, save up to 40 per cent on chargers and cables.

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Amazon Black Friday sale 2025: Best toys deals (for ages 1-3)

With toys going up to 40 per cent off, take this chance to shop early development and

educational toys

too.

Amazon Black Friday sale 2025: Best toys and games deals (for ages 4 and over)

For busy parents who need to complete the Christmas shopping or need to keep the children occupied during the school holidays, toys and games are on deep discount.

ARTÉ: Thinking of picking up pickleball as a hobby? Save up to 30 per cent off pickleball paddles during the Black Friday sale.

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Play-Doh: Great for keeping little hands busy, Play-Doh playsets and compound cans are going for up to 40 per cent off.

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LEGO: Enjoy up to 30 per cent off LEGO Star Wars, F1, botanical sets for kids and adults. Get an additional gift with purchase on selected LEGO sets.

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Hasbro: In the upcoming Amazon Black Friday sale, get up to 40 per cent off Transformers, Nerf and Monopoly.

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Mattel: Find deals up to 40 per cent off Jurassic World, Hot Wheels, Barbie, Polly Pocket and more.

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Amazon Black Friday sale 2025: Best beauty and personal care deals

Neutrogena Hydro Boost Water Gel, $14.43

Original price: $28.15 (49 per cent off)

Buy here

Repair your skin barrier, improve skin firmness and hydrate your skin for up to 72 hours with this moisturiser from Neutrogena. It is tested on Asian skin and has a lightweight formula that is adapted for Singapore’s humid weather.

Shop Now at Amazon

L’Oreal Elseve Extraordinary Floral Oil, Rose, $19.63

Original price: $30.20 (35 per cent off)

Buy here

Give your mane some tender loving care with this hair treatment. The lightweight, non-greasy formula is infused with real flower inclusion, so that your hair is left smelling fragrant and feeling silky smooth.

Shop Now at Amazon

Garnier Skin Micellar Cleansing Water, $15.42

Original price: $20.38 (24 per cent off)

Buy here

Gently cleanse your skin and remove dirt and makeup with the Garnier Skin Micellar Cleansing Water. It is suitable for all skin types, including sensitive skin.

Shop Now at Amazon

Amazon Black Friday deals for beauty and personal care

Aside from these deals, you can also expect to get up to 40 per cent off Garnier. Additionally, save up to 30% off on Neutrogena and Aveeno, and an additional 15 per cent off when you purchase any three or more products.

Bioderma: Enjoy up to 50 per cent off on moisturisers, cleaners and more.

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L’oreal Paris: Save up to 40 per cent off on skincare, makeup and haircare.

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La Roche Posay: Get up to 40 per cent off on moisturisers and sunscreen.

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TOSOWOONG: Enjoy up to 20 per cent off the skincare brand.

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Axis-Y: Get up to 25 per cent off climate-inspired skincare solutions.

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Amazon Black Friday sale 2025: Best Amazon Fresh & Fast deals

French selections: Save up to 10 per cent off products from Carrefour, Le Petit Depot, Huber’s Butchery and more

Buy four, get 20 per cent off deals: Enjoy discounts when you buy selected top-selling items in bulk. Here are some brands participating in this deal:

Shop Amazon Fresh Now

All prices and deals are correct at time of publication

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FAQs: Amazon Black Friday sale in Singapore

1. What date is the Black Friday sales in 2025?

Black Friday falls on Nov 28 and the Black Friday sales fall around then.

In the days leading up to Black Friday all through Cyber Monday on Dec 1, retailers and e-commerce platforms such as

Shopee

and

Lazada

offer deep discounts on items across a wide variety of categories.

2. Does Amazon have Black Friday?

Yes, Amazon has confirmed that it will hold its much anticipated Black Friday sale in 2025.

3. What date is Amazon’s Black Friday?

This year’s Amazon Black Friday sale will start on Nov 20 and run through Dec 1. But you can already start finding good early Amazon Black Friday deals on their website.

Home and kitchen appliances are some of the most popular Black Friday selling categories.

4. Is Black Friday sale only 1 day?

No, Black Friday sales usually stretch across the Black Friday weekend to Cyber Monday. But the best discounts are likely found on Nov 28.

Retailers may set different dates and validity periods for their Black Friday discounts. So, if you’re eyeing an item from a particular store, it might be best to check in directly with them.

For more Black Friday sale deals, check out: