Alcohol brands don festive packaging to welcome the Year of the Rabbit

Many alcohol brands have added some “huat” to their packaging to herald the arrival of the Rabbit. PHOTOS: ROYAL SALUTE, HENNESSY, ASAHI, GLEN GRANT
New: Gift this subscriber-only story to your friends and family

SINGAPORE – Nothing brings out festive alcoholic packaging quite like Chinese New Year, with its zodiac animal motifs and crimson red palette.

Brands like Johnnie Walker and Carlsberg have emblazoned bunnies on their products to usher in the Year of the Rabbit – which begins on Sunday – while others have collaborated with designers to honour the cultural nuances of the festive season.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.