Alcohol brands don festive packaging to welcome the Year of the Rabbit

Many alcohol brands have added some “huat” to their packaging to herald the arrival of the Rabbit. PHOTOS: ROYAL SALUTE, HENNESSY, ASAHI, GLEN GRANT
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SINGAPORE – Nothing brings out festive alcoholic packaging quite like Chinese New Year, with its zodiac animal motifs and crimson red palette.

Brands like Johnnie Walker and Carlsberg have emblazoned bunnies on their products to usher in the Year of the Rabbit – which begins on Sunday – while others have collaborated with designers to honour the cultural nuances of the festive season.

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