Ajoomma first Singaporean film to launch on Prime Video on April 13

Singaporean film Ajoomma will launch exclusively on Amazon Prime Video on April 13. PHOTO: GOLDEN VILLAGE

SINGAPORE – Comedy-drama Ajoomma will be the first Singaporean film to launch exclusively on Prime Video on April 13.

The Singapore-South Korea collaboration, which was released in cinemas in October 2022, will be available on Prime Video in Singapore, Malaysia and Brunei.

“We are proud to make Ajoomma the first Singapore film that is exclusively available to Prime members in Singapore,” said Mr David Simonsen, director of Prime Video, South-east Asia.

“With its heartfelt and compelling story, it has delighted film critics and audiences, and we look forward to bringing more made-by-Singapore content to Prime members. We are excited about the future of Singapore’s film and entertainment industry, and are committed to supporting local film-makers by showcasing the best of our talent and stories to a wider audience.”

Directed by film-maker He Shuming and produced by film-maker Anthony Chen – both of whom are Singaporeans – the film stars local veteran actress Hong Huifang, and South Korean actors Jung Dong-hwan and Kang Hyung-suk.

It tells the story of Auntie (Hong), a middle-aged Singaporean widow obsessed with K-dramas who travels to South Korea as a tourist while her grown-up son (Shane Pow) prepares to move out of the family home.

In Seoul, she meets Kwon-woo (Kang), a young tour guide who cannot seem to get his life in order, and Jung Su (Jung), an elderly security guard.

The trio embark on an unexpected roller-coaster ride, where hearts flutter and unlikely bonds are formed.

The film has garnered several accolades, including four nominations at the 59th Golden Horse Awards.

It was also named Best Screenplay at the QCinema International Film Festival and claimed the Audience Award for Best Film at the Red Sea International Film Festival.

Hong clinched the Snow Leopard Best Actress Award at the 8th Asian World Film Festival. 

Film-maker He said: “The genesis of the film’s story was to explore the other side of the protagonist’s character, unbound by her motherly duties, and that it’s never too late to pursue your passions.

“I’m delighted that authentic Singaporean stories like Ajoomma will now be told to many more audiences within our borders and beyond.”

Producer Chen said: “Ajoomma is a testament to the strength of Singapore storytelling and film-making, and I look forward to telling even more home-grown stories that will resonate everywhere.”

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