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Agile design SMEs in Singapore can thrive despite tariff uncertainty
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Compared with big companies, it is easier for small firms to pivot quickly, experiment freely and speak more authentically.
ST PHOTO: LIM YAOHUI
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SINGAPORE – Small and medium enterprises (SMEs) in the retail and design industry can survive – and even thrive – if they rethink their supply chains and look beyond traditional markets.
“It’s a mindset shift from ‘where we’ve always sold’ to ‘where we’re needed next’,” says Dr Samer Elhajjar, a senior lecturer in marketing at NUS Business School and media commentator whose broader expertise encompasses digital marketing, consumer behaviour and strategic marketing.
