PDPA doesn't apply to business contact info

File photo showing a man typing on a keyboard.
File photo showing a man typing on a keyboard.PHOTO: REUTERS

We thank Mr Richard for his letter (Professional details used for marketing purposes; Feb 12).

The Personal Data Protection Act 2012 (PDPA) aims to safeguard consumers' personal data against misuse by regulating the proper collection, use and disclosure of personal data by the private sector.

In contrast, the provisions under the PDPA do not apply to business contact information, which may include corporate telephone numbers, business addresses and business electronic mail addresses.

Such contact information is made publicly available to facilitate commerce and trade, and organisations will not be required to obtain consent prior to collection, use or disclosure.

In addition, organisations sending business-to-business (B2B) marketing messages through phone calls, SMS or fax are not required to comply with the Do Not Call provisions.

The PDPC recognises that B2B marketing messages may be essential for the day-to-day operations between businesses and note that consumers will not be affected by the exclusion. Evelyn Goh (Ms) Director, Communications & Policy Personal Data Protection Commission