Zebra Technologies expands Asia-Pacific HQ in S'pore
US firm's new 21,000 sq ft office houses facilities like print R&D, experience centres
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Minister of State for Trade and Industry Low Yen Ling, with Zebra Technologies Asia-Pacific vice-president and general manager Ryan Goh (centre) and vertical solutions lead Tan Aik Jin, on a tour of Zebra Technologies' new experience centre at the company's new Asia-Pacific headquarters in Cecil Street yesterday.
PHOTO: ZEBRA TECHNOLOGIES
Jolene Ang
Multinational corporation Zebra Technologies is investing in its reach in Singapore, in a bid to attract high-skilled, quality talent here.
The United States firm, known for its products and services in sectors such as manufacturing, transport and logistics, yesterday formally opened its expanded Asia-Pacific headquarters at Frasers Tower in Cecil Street.
It now has 154 staff in Singapore, a fourfold increase since it opened its first branch here in 2008. The new 21,000 sq ft office houses a number of new facilities, including a print research and development centre.
An experience centre will allow visitors to watch product demonstrations and better understand Zebra's technology and innovations.
One of the devices on display can monitor the loading of containers in real time, and includes data on how densely packed a container is, to ensure the efficient use of space.
Zebra aims to get other businesses here to adopt some of these solutions, which the company says can optimise the firms' operations and efficiency.
Zebra Technologies Asia-Pacific vice-president and general manager Ryan Goh said the Republic was chosen as it has a good pipeline of high-skilled labour in the areas of finance, law and research that the regional office is expected to focus on.
"Singapore has the right business climate as well as a skilled talent pool," he said.
Minister of State for Trade and Industry as well as Culture, Community and Youth Low Yen Ling, who attended the opening, said it was a vote of confidence in Singapore amid the Covid-19 pandemic.
Companies like Zebra form "an important part of our ecosystem as they catalyse companies and SMEs (small and medium-sized enterprises) to leverage digitalisation, data and automation, innovate and stay ahead in today's disrupted world", Ms Low added.
She urged companies and trade associations to visit the experience centre to learn about its cutting-edge tech solutions, as well as how these innovations may make a difference in their businesses.
"Covid-19 has highlighted the urgent need for businesses to accelerate their digitalisation. The ability to pivot and transform is very important for the success and survival of businesses, especially SMEs, in a time like this," she said.
