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TikTok launches in-app shopping feature in the US
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The move is part of TikTok’s global ambition to more than quadruple the size of its e-commerce business in merchandise sales this year.
PHOTO: REUTERS
Guan Cong and Denise Jia
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BEIJING - In the face of mounting American political and regulatory pressure, the Chinese video app TikTok officially launched an online shopping feature
TikTok Shop will give brands, merchants, and creators the tools to sell directly through content on the app, the ByteDance-owned enterprise said in a press release. Users will now find a “Shop” button prominently displayed in certain videos and can buy tagged products directly from videos and livestreaming.
