TikTok cuts 60 jobs in sales and ads as tech layoffs continue
Sign up now: Get ST's newsletters delivered to your inbox
TikTok's move is one of the smaller cuts made recently by major tech firms.
PHOTO: REUTERS
Follow topic:
Hong Kong – ByteDance’s TikTok joined a spate of layoffs among technology companies by cutting about 60 jobs, mostly in its sales and advertising division.
The positions affected were based in Los Angeles, New York and Austin in the United States and overseas, a company spokesperson said.
The number is less than 1 per cent of the company’s roughly 7,000-strong staff in the US as at March 2023, and is one of the smaller cuts made recently by major tech firms.
Alphabet is laying off dozens of employees at its X moonshot division, shortly after eliminating hundreds of jobs, including from its hardware and Google Assistant teams recently.
eBay is also cutting about 1,000 jobs Riot Games is slashing 530 jobs
The TikTok layoffs were first reported by US media organisation NPR.
For ByteDance, US lawmakers’ questioning over TikTok’s ties to its Chinese parent and alleged links to Beijing has done little to deter the company’s growth.
The app continues to attract an audience of millions and counts the US as its most lucrative market, with its twin app Douyin serving the Chinese domestic audience.
The app had 150 million American users as at March 2023, and became the first non-game mobile app to generate US$10 billion (S$13.4 billion) in consumer spending, according to app tracker data.ai. BLOOMBERG
