SPH sharpens focus on the golf business with acquistion of Pacom Media

Pacom Media, which owns Golf Vacations, has been acquired by Singapore Press Holdings.
Pacom Media, which owns Golf Vacations, has been acquired by Singapore Press Holdings.PHOTO: THE NEW PAPER

SINGAPORE - Media group Singapore Press Holding is expanding its reach into the golf business after announcing that it completed the acquisition of Pacom Media.

Pacom Media owns Golf Vacations, the leading luxury lifestyle golf magazine in Singapore. The magazine has franchises in countries such as China, Hong Kong and Thailand.

The firm also organises key golf events for brands such as Rolex, Jaguar, ANZ Bank and Tag Heuer.

The assets will now be part of SPH's wholly-owned subsidiary SPH Pacom, said the media group in a statement on Friday (Aug 26) evening.

The acquisition will bring additional streams of revenue into the company's growing golf business, said Mr S. Murali, general manager of SPH Golf.

"The acquisition of Pacom Media, which has a leadership position in the areas of golf events and publications, offers us a springboard into golf business adjacencies such as travel, handicapping services and tee-time booking, and will give us a foothold to expand our revenue streams in the local golf market," said Mr Murali.

Pacom Media's Karen Chan, now managing director of SPH Pacom, said the company is looking forward to strengthening its leading position in the market.

The acquisition of Pacom will also bring the recently introduced golf/WOMEN, a golf magazine which caters to women golfers, as well as media representation rights to titles such as The Nikkei and the Singapore Island Country Club's magazine, Islander under the SPH group.

SPH Golf is a unit under SPH's English/Malay/Tamil Media Group. It produces monthly golf specials in The Straits Times, The Business Times and The New Paper.

The monthly special Swing carries content from Golf Digest, the world's leading golf magazine as well as write-ups by some of Singapore's best known golf writers and commentators.

SPH Golf also runs golf events such as the SPH World Amateur Golfers Championship and The Business Times' Corporate Golf League.