SPH Media, Marina Bay Sands ink partnership to deliver premium experiences
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The partnership also covers branded content that leverages SPH Media’s reach and the integrated resort’s signature events.
PHOTO: ST FILE
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SINGAPORE - SPH Media and Marina Bay Sands have inked a partnership on joint events and campaigns, curating premium experiences across several areas.
The memorandum of understanding, signed on Oct 5, will be followed by a series of co-branded initiatives across hospitality, lifestyle, retail and entertainment, SPH Media said in a press release on Oct 6. The Straits Times is a publication under the media group.
These co-branded initiatives will be hosted at the integrated resort’s venues through its loyalty membership programme, Sands LifeStyle.
They include curated premium dining experiences, seminars and workshops focused on hospitality, dining trends and culinary arts, and celebrity-led masterclasses.
The partnership also covers branded content that leverages SPH Media’s reach and the integrated resort’s signature events.
Through this collaboration, SPH Media and Sands LifeStyle will curate premier experiences that connect global leaders, tastemakers and decision-makers across different areas of expertise, spanning luxury lifestyle, hospitality and entertainment, the media group said.
“The partnership aims to deliver exceptional value to distinguished audiences and strategic partners, reinforcing Singapore’s position as a leading lifestyle and entertainment destination,” SPH Media said.
