Sony Honda Mobility weighs future IPO for electric vehicle joint venture

Sony Honda Mobility chairman Yasuhide Mizuno with an Afeela prototype at the 2023 Consumer Electronics Show. PHOTO: BLOOMBERG

TOKYO – Sony and Honda’s year-old electric vehicle joint venture is considering a stock offering as one option to raise cash in the future, although those discussions are preliminary, the chairman of Sony Honda Mobility said on Thursday.

Mr Yasuhide Mizuno said the costs of building a “high-value” electric vehicle, such as the newly unveiled Afeela, would be significant, and a stock offering has been discussed as one potential avenue for raising funds.

“An IPO (initial public offering) is one of our options,” Mr Mizuno told a group of journalists on Thursday in a round-table discussion. “We have to be able to stand on our own two feet.”

Honda chief executive Toshihiro Mibe said in March that while he was not thinking about taking the joint venture public immediately, he would not dismiss that as an option to expand the firm.

Sony unveiled the low-slung sedan prototype on Wednesday at a press conference in which it announced the Afeela brand name, intended to evoke an emotional connection with customers.

Mr Mizuno said the car is scheduled to be delivered in the United States starting in early spring 2026, then in Japan later that year. Sony Honda Mobility plans a global roll-out that includes Europe, parts of Asia and the Middle East, he added.

Sony Honda Mobility is also contemplating selling the vehicle in China, which Mr Mizuno described as an attractive but intensely competitive market for electric vehicles.

Although Honda has an extensive network of auto dealerships, the Afeela will be sold online, said Mr Mizuno. The joint venture is discussing how to service the vehicles.

Mr Mizuno declined to discuss pricing, saying the cost of chips and materials is variable.

A full line of vehicles is planned under the Afeela banner, he added.

Shares of Sony Group rose 2.4 per cent and Honda Motor advanced 1.9 per cent in Tokyo trade on Friday. REUTERS

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