SINGAPORE - Optus, the Australian subsidiary of Singtel, has won exclusive Australian rights to the Barclays Premier League for three seasons, commencing in August 2016.

This includes live broadcast coverage and digital rights for broadband and mobile for all 380 Premier League games, every season, Singtel said in announcement to the Singapore Exchange.

Optus chief executive Allen Lew said: "This is another significant step in our strategy to become a mobile-led multimedia company.

"Today's announcement is a great win for Optus and will ensure that Aussie football fans can watch all the action from the world's most popular football league."

Mr Richard Scudamore, executive chairman at the Premier League said: "We are extremely pleased that Optus has chosen to invest in our broadcasting rights for the three seasons 2016/17 to 2018/19."

Football is often referred to as soccer in Australia, where the most popular football codes are Australian rules football and rugby league. However, soccer is gaining in popularity.