Shopee inks deal with Brazil’s postal service to sell products to Asia
Sign up now: Get ST's newsletters delivered to your inbox
The deal aims to help companies from Brazil export to markets like Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Vietnam and Thailand.
PHOTO: REUTERS
Follow topic:
Mexico City - Brazil’s postal service Correios said on Wednesday that it has signed an agreement with Singapore shopping app Shopee to boost exports of Brazilian products to South-east Asian markets.
Shopee, owned by Singapore-based tech giant Sea, signed a memorandum of understanding with Correios, along with the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil).
The deal aims to help small- and medium-sized companies from Brazil export products to markets like Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Vietnam and Thailand.
Trade bloc Asean is a key partner for the Brazilian economy, with a trade flow of US$16.6 billion (S$22 billion) in the first half of 2022, up 21.3 per cent compared with the same period in 2021, according to the latest data from ApexBrasil.
The agreement will offer training for companies, as well as “support for strategic and adequate operation on the Shopee platform” and assistance from Correios with shipping and distribution logistics, Brazil’s postal service said in a statement, adding that it expects exports to start in 2023.
With the agreement, companies “with good products and a huge potential” will gain the know-how and access to these markets needed to start the export process, said Mr Eduardo Terra, president of the Brazilian Society of Retail and Consumption.
The move follows last year’s announcement from Shopee that it had opened five new distribution centres in Brazil.
The app has become one of the country’s most-downloaded e-commerce apps since its launch there in 2019, drawing users to its low-cost marketplace. REUTERS
