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S’pore companies hopping on the metaverse bandwagon - and why they do it
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The metaverse comprises various forms of technology, including AI, augmented reality and VR.
PHOTOS: OCBC BANK, CHARLES & KEITH, CHANGI AIRPORT GROUP, CAPITALAND
SINGAPORE – Fashion and lifestyle brands, banks and even airports are among the corporate players jumping on board the metaverse despite interest in these virtual reality platforms appearing to dwindle overseas.
Home-grown companies like CapitaLand, OCBC Bank, Charles & Keith and Changi Airport Group (CAG) have been some of the household names spotted hosting events and launching virtual locations on popular platforms such as Decentraland and Roblox.
