Pan Pacific Hotels upgrades its Perth property as it eyes Australia’s growing Mice industry
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The group announced on May 16 that it renovated the hotel’s interiors, lobby and the hotel’s club lounge.
PHOTO: PAN PACIFIC HOTELS GROUP
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SINGAPORE - Pan Pacific Hotels Group (PPHG) has given its Perth property a multimillion-dollar upgrade, as the group positions itself to tap Australia’s growing Mice (meetings, incentives, conventions and exhibitions) and tourist numbers.
The group announced on May 16 that it had renovated the hotel’s interiors, lobby and club lounge. The hotel’s 2,500 sq m convention floor was also upgraded with advanced LED screens and audiovisual technology, it said.
The hotel has 488 guest rooms and suites.
PPHG is the hospitality arm of Singapore-based UOL Group, and owns or manages five other properties in Australia: Pan Pacific Melbourne; Parkroyal Darling Harbour, Sydney; Parkroyal Melbourne Airport; Parkroyal Parramatta, Sydney; and Parkroyal Monash Melbourne.
The group has focused efforts on enhancing other properties in its Australian portfolio, with the Parkroyal properties at Melbourne Airport and in Sydney’s Parramatta having also undergone upgrades to their guest rooms, meetings and event spaces, and conference facilities.
These upgrades come at a time when Australia’s Mice industry is forecast to grow 11.5 per cent from 2024 to 2032, and to reach US$42.8 billion (S$55.5 billion) in value. Melbourne and Sydney are expected to continue as key hubs for Mice activities.
Additionally, the Australian Trade and Investment Commission expects international tourist arrivals to rise by 41 per cent between 2024 and 2028.
According to PPHG’s release, arrivals from Singapore grew by more than 40 per cent between 2022 and 2024, and growth is projected to continue.
PPHG chief executive Choe Peng Sum said the group’s investment in Pan Pacific Perth is a “commitment to the city’s evolving position as a west coast events and business hub”.
He added: “Backed by a national tourism rebound and Perth’s upcoming A$5 billion (S$4.2 billion) airport redevelopment, the hotel is strategically positioned to meet the city’s growing demand for premium travel and event experiences.”
