La Ville up for collective sale with $148m reserve price
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Freehold property La Ville at Tanjong Rhu is up for collective sale again, with a reserve price of $148 million, said sole marketing agent JLL yesterday.
The property was previously launched for tender in June 2018 with an asking price of $152 million, but this was halted after the Government announced property cooling measures in July that year.
For this round, the owners - representing more than 80 per cent by total share value and total floor area - have executed the collective sale agreement and lowered their reserve price.
The 40-unit high-rise development, constructed in the 1980s, has a land area of 47,012 sq ft and is zoned "residential" with an allowable gross plot ratio of 2.1 under the Urban Redevelopment Authority's 2019 Master Plan.
The site can potentially be redeveloped into 107 residential units, based on the minimum average size of 85 sq m.
Its minimum price reflects a unit land rate of $1,499 per sq ft per plot ratio (psf ppr). After factoring in an additional 7 per cent bonus gross floor area and the corresponding development charge, the unit land rate will be about $1,465 psf ppr.
JLL's executive director of capital markets Tan Hong Boon expects strong interest in the site for its sought-after address and the convenience offered by its location, given that there is "no supply of residential development sites in the Tanjong Rhu enclave".
The development will be within walking distance - about 250m - of the upcoming Katong Park MRT station on the Thomson-East Coast Line. It is also near Katong Park, East Coast Park and Gardens by the Bay.
Nearby amenities include Kallang Wave Mall and Parkway Parade, with food and beverage options in East Coast Road and Tanjong Rhu, as well as Old Airport Road Food Centre.
Schools in the vicinity include Dunman High School, Kong Hwa School and Canadian International School (Tanjong Katong).
Mr Tan said that the collective sale of La Ville represents a "compelling redevelopment opportunity" for "developers looking for mid-sized prime residential projects".
The tender for the property closes at 3pm on Nov 30.
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