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Online retailer strengthens shopping experience with data analytics, quick customer support
By using technology, Revolve has a customer-first culture that brings on-trend fashion to savvy consumers in a hassle-free, sustainable manner
Shoppers are spoilt for choice with Revolve's line-up of brands, including collections created by top influencers. PHOTO: REVOLVE
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Shopping for clothes online can be tricky. What you see in photos may not turn out to be your dream fashion buy upon delivery. You can write it off as a loss if it does not cost you a lot but what if you have splurged a fairly big sum – for that important meeting or special date night, or simply to treat yourself?
Los Angeles-based premium retailer Revolve understands such frustrations, taking out the guesswork with a wide range of the world’s best brands, endorsed – and sometimes even created – by top influencers. It does not keep you waiting too long, tapping speedy FedEx delivery to give you a fashion rush.
And with free (and hassle-free) returns, Revolve banishes the fear of being stuck with a nice dress but in the wrong size.
You are unlikely to hit a fashion road block given that Revolve has a line-up of 24 owned brands, and a sister site, FWRD, retailing high-end designer pieces from the likes of Bottega Veneta, Loewe and Balenciaga. Since its founding in 2003, Revolve’s vision has been to leverage digital channels and technology to transform the shopping experience.
Large retailers offer clothes that are too generic and mass-market, while boutique shops have selections that are too limited. To unite both extremes, Revolve offers a vast yet curated selection of offerings, fine-tuned using data analytics, trend-forecasting algorithms and automated inventory and price management technology. Customers have more than 1,000 new items each week to choose from, each customised based on data-driven predictions of the latest trends. Each piece is produced in only a small quantity, with best sellers identified and re-ordered.
Revolve’s proprietary technology is built and managed in-house, enabling it to detect and forecast trends quickly across a variety of data points. “Our experienced buyers are equipped to make powerfully informed decisions to ultimately determine the best assortment and cater to our customers’ wants and needs,” a spokesman for Revolve says.
Revolve was recognised in the Singapore’s Best Customer Service survey 2022/23 by The Straits Times and research firm Statista for giving the best customer service in the online women’s apparel sub-category, under Clothing.
Fostering fashionistas
Centred on millennials and Gen Z, Revolve partners with the people who wear what you wear. It works with a who’s-who list of influencers such as Camila Coelho, Kendall Jenner, Tasha Oakley, Aimee Song, Chrissy Teigen and Yovanna Ventura. But these women are not just pretty faces. Revolve has partnered with Song and Coelho to launch their own brands, empowering these women to craft and market their products, find expressions for their creativity, and develop into designers and entrepreneurs, while enabling them to tap its unique platform, expertise and best practices.
Sustainability in fashion
Online fashion retailers are frequently accused of being environmentally unfriendly, with packaging and wastage making eco-conscious consumers think twice.
Last year, Revolve launched sustainability badges highlighting which products are upcycled or created using plant-based materials.
It is actively designing more eco-conscious products such as the Tularosa Green collection from Tularosa. It partners with a waste management firm to recycle all the cardboard that comes into its fulfilment operations, and uses recycled poly bags to ship Revolve-branded garments.
Shopping made easy
- Revolve offers 2-to-3-business-day FedEx express shipping to Singapore
- Free shipping for orders over US$100 (S$137)
- Free and hassle-free returns with local partner Skynet
