Nvidia’s top gamer graphics card caught up in US-China trade war
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Nvidia touts its RTX 40 generation of cards as pioneers in the field of using AI in graphics rendering.
PHOTO: REUTERS
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HONG KONG – Chinese gamers now have to pay more than double the list price of Nvidia’s flagship consumer graphics card after it was caught up in a US technology export ban
Prices for the year-old GeForce RTX 4090, originally listed at US$1,599 (S$2,200), are now as high as 29,000 yuan (S$5,500) on Alibaba Group Holding’s Taobao marketplace as retailers begin to pull it from their shelves.
The RTX 4090 is Nvidia’s top-of-the-line graphics processing unit and an aspirational item for gamers worldwide, but it is now barred from being exported to China without a US government licence after its performance was found to exceed a threshold set by US officials, Nvidia said in a filing this week.
Washington’s intent with the curbs is to prevent China’s military from accessing gear that can help develop advanced artificial intelligence (AI) applications, targeting specialised accelerator chips like Nvidia’s A800.
Desktop PCs that include the RTX 4090 card among their specifications are still available for sale at some Chinese outlets, although they will still be subject to the United States curbs, according to Nvidia’s statement.
Nvidia touts its RTX 40 generation of cards as pioneers in the field of using AI in graphics rendering, applying what it calls neural rendering to produce higher-fidelity graphics faster.
The company has also developed deep learning algorithms to help fill in missing frames for smoother animations, and its leadership in AI accelerators is built on technology first introduced in its consumer cards. BLOOMBERG
