Netflix sign-ups jump as US password-sharing crackdown kicks off
Sign up now: Get ST's newsletters delivered to your inbox
Netflix had estimated that more than a 100 million households had supplied their log-in credentials to people outside their homes.
PHOTO: AFP
Follow topic:
Bengaluru – Daily US sign-ups for Netflix have jumped in the first few days after the streaming giant’s password-sharing crackdown came into effect on May 23, data from research firm Antenna showed.
The news sent shares of the company up 2.6 per cent to US$420.02 on Friday.
Looking for new ways to make money regulate the sharing of account passwords with friends and family
Netflix had estimated that more than 100 million households had supplied their log-in credentials to people outside their homes.
Under the new rules, US users can add a member outside their homes for an additional fee of US$8 (S$10.75) per month.
Its calculations seem to have paid off, as the company recorded nearly 100,000 daily sign-ups on May 26 and May 27, according to Antenna.
Netflix, which has expanded its crackdown to more than 100 other countries,
The streaming video pioneer saw its four largest days of US user acquisition after the change came into effect, in the 4½ years that Antenna has been covering the company.
The recent spike also exceeded levels seen during the initial United States Covid-19 lockdowns in March and April 2020, according to Antenna, which sources data from third-party data collectors that track online purchase receipts, credit, debit and banking data details with permissions. REUTERS
