Large consumer market, demand for digital solutions draw S’pore firms to Africa
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Singapore-based Tolaram Group is known in Africa for the local manufacturing of Indomie instant noodles and the marketing and distribution of Kelloggs’ products.
PHOTO: TOLARAM
SINGAPORE - When the Singapore-based Tolaram Group first introduced instant noodles to Africa in the 1980s, the food was new to the people there and did not take off as hoped.
The continent’s fast-growing and predominantly young urban population had been expected to quickly take to an inexpensive, easy-to-prepare meal, said a spokesperson for the family-run group.