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Winning customers’ hearts is good business for financial institutions

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Financial institutions that deal with customers fairly and have their interests at heart are likely to gain repeat business as well as uplift consumer confidence in investment products and services.

The sale of overly complex and risky products that are likely to mislead the average investor into thinking his money will be safe is not encouraged.

PHOTO: ISTOCKPHOTO

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Financial institutions that have the interests of their customers at heart are likely to gain repeat business and raise consumer confidence in investment products and services.

This is why the Monetary Authority of Singapore (MAS) has enhanced its existing fair dealing guidelines to cover all such companies, as well as the products and services that they offer.

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