For subscribers
Why you should ask teens for shopping and investing tips
Sign up now: Get ST's newsletters delivered to your inbox
Pop Mart's clientele has shifted from young adults to well-to-do working mums who like to dangle Labubu keychains on their oversized “Big Ass Bag”, a trendy look this year.
PHOTO: BLOOMBERG
Shuli Ren
Follow topic:
Next time your teenagers have a craving for the ultra-spicy Buldak ramen or the fierce-looking Labubu toy, don’t scratch your head and question their taste. Rather, consider yourself lucky, because they are helping you spot the next billion-dollar brand before it gets on global investors’ radar.
With birth rates falling around the world, Generation Alpha, roughly born between 2010 and 2024, will have the largest economic footprint in our lifetime. An estimated US$5.3 trillion (S$6.8 trillion) has already been spent on them, and by 2030, some will be joining the labour force and earning.
