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Why some US shoppers use loans to buy groceries

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Tia Hodge with her husband, Jason, and their daughter Naveah at their home in Austell, Ga., May 25, 2025. Hodge uses a buy now, pay later service to help cover the cost of groceries. (Kendrick Brinson/The New York Times)

Ms Tia Hodge, who uses a buy now, pay later service to help cover the cost of groceries, with her husband Jason and their daughter Naveah.

PHOTO: KENDRICK BRINSON/NYTIMES

Julie Creswell

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For some American consumers, “buy now, pay later” loans aren’t just for big-ticket items like televisions and vacations. They’re for groceries, too.

When Ms Tia Hodge stocked up at her local Kroger in early April, her bill was nearly US$400 (S$516). At checkout, she scanned her app from Klarna, a “buy now, pay later” company that offers short-term loans. Klarna paid the grocery store for the 71 items in the cart. Hodge split her payments to Klarna into four instalments of about US$100, with zero interest.

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