Why shopping goes up on sunny days
Better moods when there is sunshine result in more optimism, less careful thinking
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A typical consumer spends on average 1 per cent more on relatively sunny days than less sunny days, according to the writer. This translates into an increase of around $1.30 daily or more than $471 annually just on credit cards alone.
ST PHOTO: MARK CHEONG
Sumit Agarwal
Find yourself spending more than usual when the weather is great? Perhaps more spur-of-the-moment purchases?
According to our study at the National University of Singapore Business School, a typical consumer spends on average 1 per cent more on relatively sunny days than less sunny days.
