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Why poor customer service can cause businesses to fail
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Higher prices will usually not deter many customers as long as they are still pleased with the experience and quality of the products they pay for.
PHOTO: ST FILE
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SINGAPORE - It is all too easy to point the finger at exorbitant rental rises from landlords when businesses fail, but it is increasingly apparent that poor service could be a major factor when a firm goes belly up.
A survey by ServiceNow – a specialist in enhancing customer experiences – noted how companies that failed to serve their customers properly can easily drive them to their competitors.
