Why beige is the colour of the rich

In past eras, the wealthy tended to attire themselves in the richest of colours: indigo, crimson, the purple of nobilities and kings. We are no longer in that era. These days, the hue preferred by the richest people on earth is that most bland and mousy of non-colours – beige.

For luxury travel consultant Lindsey Woodcock, the beige onslaught first revealed itself on the terraces and streets of St Moritz, the exclusive Alpine resort town in Switzerland where she lives part of the time.