When online stores for luxury items don’t sell as well
Sign up now: Get ST's newsletters delivered to your inbox
During the pandemic, consumers splurged through e-commerce websites but retailers face challenges in standing out in a competitive market now.
PHOTO: REUTERS
Ms Rosh Mahtani, the founder of the jewellery brand Alighieri, is celebrating the 10th anniversary of her company in 2024. Her handmade gold-plated pieces, inspired by Dante’s Divine Comedy, made her a winner of the Queen Elizabeth II Award for British Design and a mainstay of luxury e-commerce vendors.
During the recent Paris Fashion Week, buyers came to her showroom to select stock for the upcoming season, including MatchesFashion, a leading multi-brand fashion retailer that is responsible for about half a million pounds of Alighieri’s projected revenues. But there was a problem.