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What’s ‘greenwashing’ and how to avoid it
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When companies fudge on something they’re selling, it’s because they want environmentally minded consumers to be drawn to their products.
PHOTO ILLUSTRATION: UNSPLASH
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Over the last decade, companies and investors have come to pay more attention to environmental concerns, often with a goal of offering “green” products or making “green” investments.
But the companion of green is often what’s known as greenwashing. In some countries, regulators are trying to clean up the field, launching investigations and levying fines. They have the backing of some advocates of environmentally minded investing who are worried that greenwashing’s taint may undermine the field.
